Step 1 of 7

Tell us about you.

Basic information so we can set up your workspace and brand assets correctly.

Brand / business name

Industry

Website optional

Instagram handle

Email

Existing logo optional

↑

Click to upload your logo

PNG, JPG, or SVG — up to 5MB

Existing brand assets optional

Step 2 of 7

How does your brand speak?

We use this to write copy that sounds unmistakably like you — not like a template.

Describe your brand in 3–5 words

Target audience

Tone of voice select at least one

Professional Playful Inspirational Edgy Minimal Luxurious Warm Educational Bold Conversational

Content language

English only

Spanish only

Bilingual (EN + ES)

Other

Step 3 of 7

What do you want to achieve?

Your goals shape which content pillars we build and which platforms we prioritize.

Main goals select at least one

Brand awareness Lead generation Agent / talent recruiting Listing promotion Community building Education & thought leadership

Platforms select at least one

Instagram Facebook LinkedIn TikTok YouTube Google My Business

Step 4 of 7

Your real estate profile.

Help us understand your niche and market so every piece of content speaks to the right buyer or seller.

Primary specialty select all that apply

Residential Resale New Construction / Pre-Construction Luxury / High-End Investment Properties Commercial Vacation / Second Homes First-Time Buyers Relocation / Corporate Relocation

Who do you mainly work with? select all that apply

Buyers Sellers Investors Renters All of the above

Price range / market tier optional

Entry-level

Mid-market

Luxury ($1M+)

Ultra-luxury ($5M+)

Mixed / varies

Years of experience optional

Less than 2 years

2–5 years

5–10 years

10+ years

Your market area

Team or solo agent? optional

Solo agent

Small team (2–5)

Larger team / brokerage

Step 5 of 7

What should your brand look like?

Pick an aesthetic direction and your colors. We'll use this to generate your moodboard, brand guide, and first posts.

Design aesthetic pick the vibe that feels most like you

Editorial / Luxury Bold & Energetic Clean & Corporate Warm & Organic Dark & Premium Playful & Creative Minimalist Retro / Vintage

Brand colors select presets or add your own hex colors

Font style preference select all that apply

Serif — elegant, editorial Sans-serif — clean, modern Script — handwritten, personal Bold display — loud, impactful Mixed — varied, layered

Step 6 of 7

What's your story?

The more you share here, the better the content. Don't hold back.

What do you want to promote on social media?

What makes you different from other agents in your area?

Biggest objection you hear from clients optional

Rates are too high right now

I can find deals myself online

It's not the right time to buy/sell

I don't trust agents / bad past experience

I'm just looking, not ready yet

Other

What do you want to be known for a year from now? optional

On-camera comfort level optional

Very comfortable, love being on camera

Somewhat comfortable

Prefer voiceover / behind-the-scenes only

Prefer not to be on camera at all

What do you have access to? select all that apply

Smartphone camera only Professional photos Professional video / videographer Drone footage Branded office / open house locations None of the above yet

Your personal hook optional

Doesn't need to be polished, just real.

Competitors or brands you admire optional

Do's, don'ts, or compliance requirements optional

Existing content or assets to reference optional

Step 7 of 7

Looks good?

Review your brief below, then launch. We'll create your Slack workspace, brand guide, and first content assets automatically.

What we'll create

💬

Slack channel

Your dedicated brand workspace

📋

Brand canvas

Tone, pillars, palette, content strategy

🎨

Canva design

Shared to your Slack channel

📁

Google Drive folder

Brand canvas, brief & metrics tracker

📅

Onboarding meeting link

Schedule your kickoff call with the team

Building your brand.

We're setting up your workspace, generating designs, and creating your content strategy. This takes about 60 seconds.

Setting up your Slack channel…

Writing brand canvas…

Creating your Canva design…

Saving files to Google Drive…

Posting brand canvas to Slack…

Sending your onboarding details…